Sean Michael Lewis dishes the goods on what it takes to do “social media” right in the restoration industry.
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If you are like most restoration company owners and marketing folks, you know you need to be on “social media.” And, if you’re like ME, just thinking about the number of hours required to post stuff on Twitter, Facebook, Instagram, Google Plus, LinkedIn and everything else, makes your head spin.
Thankfully Sean Michael Lewis layed out some simple steps for us in this week’s episode of The Claim Clinic.
Sean is a tech industry sales and marketing expert who has decided to use his skills to help the restoration industry jump into social media marketing. He spent a year with Servpro at the national level, helping them put together a coherent social media presence and increasing engagement a hundred-fold.
I’ll let you listen to the episode to hear more (click here), but here are the highlights:
* The income of the average LinkedIn user is $109k a year.
* The best social media strategies create a dialogue, with increases brand engagement.
* Consistency is key – schedule your posts daily (yikes!)
If you’d rather watch the video, here’s that link (click here). Of course you can always search for The Claim Clinic on your favorite podcast player.
Sean’s #1 piece of advice: Be an education company first.
Sean and I are hosting a marketing webinar designed exclusively for restoration company owners and marketing managers. To sign up, follow this link (click here).
If you’d like to learn more about Sean and perhaps hire him to jump start your online marketing, check out his web site: http://www.seanmichaellewis.com/